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Saturday, June 11, 2016

Evolution of Mobility Technology and Marketing

Based on all the mobile features that exist today,
what sports organizations or brands are using mobility to engage their audience?



Based on all the mobile features that exist today, the one that I am going to discuss is the Brooklyn Nets and how they use mobile technology to engage with fans. The Brooklyn Nets are a professional NBA team that is based out of Brooklyn, New York. The Nets have a new state of the art arena that allows fans to connect to the arenas high powered wifi. Every time a fans enters the arena, they receive a notification to their phone to connect to the arenas free wifi.

The Brooklyn Nets arena offers a mobile app for fans to download and use in their arena. What makes this arena stand out from the rest is the insane accessibility that every fan has wherever they are in the arena, making their experience at the Barclays Center unforgettable. This application does just about everything once inside the arena. You can see multiple camera feed channels, including instant replays, baseline, backboard and overhead camera angles. You can check in to the arena and chat with other fans that are there, take and share photos to social media, order food directly to your seat and even check bathroom and concession lines. Technology has advanced at a rapid pace and the Nets are among a long list of sports organizations that are taking full advantage of this advancement to engage with their audience like never before.



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